This Privacy Policy explains how Once Upon a Picture (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit www.onceuponapicture.co.uk (the “Site”). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Once Upon a Picture is a website providing illustrated image prompts for creative writing and educational use. For any data-related queries, you can contact us at:
Website: www.onceuponapicture.co.uk
Email: sam@onceuponapicture.co.uk
2. What Data We Collect
We may collect the following types of data:
Automatically collected data:
- IP address and general location (country/region level)
- Browser type and version
- Pages visited and time spent on the Site
- Referring website (how you found us)
- Device type (desktop, tablet, mobile)
Data you provide voluntarily:
- Email address (if you sign up for our newsletter or mailing list)
- Name (if you contact us directly)
- Payment details (if you purchase a resource — processed securely by our payment provider and never stored by us)
3. How We Use Your Data
We use the data we collect to:
- Operate and improve the Site
- Understand how visitors use the Site (via analytics)
- Send newsletters or updates (only if you have opted in)
- Process purchases and deliver digital products
- Display relevant advertisements (via our advertising partners)
- Respond to your enquiries
4. Cookies
Our Site uses cookies — small text files stored on your device. These include:
- Essential cookies: Required for the Site to function properly.
- Analytics cookies: We use WordPress Stats and/or Google Analytics to understand visitor behaviour. These collect anonymised data.
- Advertising cookies: Our advertising partners (such as Mediavine/Raptive) may place cookies on your device to show relevant adverts. These partners have their own privacy policies.
When you first visit the Site, you will be asked to consent to non-essential cookies. You can withdraw consent at any time by adjusting your browser settings or using our cookie preference tool.
5. Advertising
We display advertisements on this Site through third-party advertising networks. These networks may use cookies and similar technologies to show you adverts based on your browsing activity. They operate as independent data controllers under their own privacy policies.
You can opt out of interest-based advertising by visiting www.youronlinechoices.com (UK) or optout.aboutads.info (US).
6. Legal Basis for Processing (UK GDPR)
We process your data on the following legal bases:
- Legitimate interests: To operate the Site and analyse visitor behaviour.
- Consent: For non-essential cookies and marketing emails.
- Contract: To process purchases and deliver products you have bought.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict how we process your data
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us at the email address listed in Section 1.
8. Data Retention
We retain your data only for as long as necessary. Email subscriber data is held until you unsubscribe. Analytics data is retained in accordance with the settings of the analytics platforms we use (typically 26 months for Google Analytics).
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies.
10. Children’s Privacy
While our content is widely used in schools and by teachers, this Site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: sam@onceuponapicture.co.uk
Website: www.onceuponapicture.co.uk
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.